Latest projects :
Envolvia
Envolvia is an international business consulting firm focused on corporate strategy and global development. The client wanted a visual universe that truly reflected his identity: combining the urban energy of the city with the strength and symbolism of natural elements such as wood, metal, fire, and water.
- Project Overview
- Client: Envolvia Consulting
- Services: Artistic Direction & Strategic Consulting
- Deliverables: Logo Design, Brand Guidelines, Business Card Design
- Project Duration: 2 months
Mr. Martins, who is passionate about spirituality, first discovered my work through videos on my YouTube channel. Drawn to my creative direction and artistic approach, he decided to contact me to collaborate on his brand identity.
Following an initial consultation and approved proposal, the project officially began.
Location: Paris
Mr. Martins, who is passionate about spirituality, first discovered my work through videos on my YouTube channel. Drawn to my creative direction and artistic approach, he decided to contact me to collaborate on his brand identity.
Following an initial consultation and approved proposal, the project officially began.
An unusual aspect of this collaboration is that the client, who is also passionate about cartomancy, asked me to perform a tarot reading to help guide some of his professional decisions. I then combined those symbolic insights with consulting and digital strategy recommendations to support his positioning and brand development.
This hybrid approach between creativity, intuition, storytelling, and strategy became a defining element of the project itself.
One of the key aspects of my process is understanding the human behind the company before designing the brand itself. To achieve this, I created a detailed client questionnaire inviting him to describe his personality, ambitions, values, life goals, and the role his company plays in his personal vision.
This methodology was inspired by my academic background in health education and research methodology, allowing me to build a strong persona profile and identify the most relevant strategic direction for the brand.
The objective was to determine whether the client’s communication style was:
- direct and business-oriented,
- contemplative and visually driven,
- informational and text-heavy,
- or emotionally immersive.
Based on these insights, I developed a moodboard combining urban aesthetics, raw natural textures, and elemental symbolism.
Since the completion of the project, the client has continued developing the company alongside multiple collaborators and service providers. The business has expanded internationally and is now established in:
- Lisbon
- London
- New York City
The client is also regularly invited to conferences across Europe and is actively involved in digital and ecological initiatives.
Logo Creation
Designed using a solid circle representing the world, along with three half-arcs. These arcs have a slightly larger circumference than the sphere, echoing the origin of the company’s name (Envolver, in Spanish): Encompass – Surround – Envelop.
The world, or Mother Earth, is our common source. It brings us closer and binds us together in its absolute entirety. The logo thus represents the world and its energies. Connected to everyone, Envolvia offers its guidance beyond languages and borders. A passion for consulting, but also, and above all, a passion for human connection.
Brand Guidelines
Creation of a unique visual identity compiled into a comprehensive 21-page PDF. It includes the company’s history and objectives, how to use the logo, how to adapt it across various media for corporate communication with partners, color code usage, and the logo’s clear space.
Sections included:
· Company history
· Logo usage and restrictions (Dos and Don’ts)
· Colors
· Typography
· Imagery
· Pictograms (or Iconography)
Business Card
Creation of a communication tool intended for partners. A version was initially conceptualized with a QR code linking directly to the website; however, since the client’s platform was not yet live, they opted to keep it simple.
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Urban Lavender
#6265F0
R98 G101 B240
C76% M65% Y0 K0
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Vert de vie
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R141 G227 B111
C49% M0 Y71% K0
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Electric Yellow
#FFDC78
R255 G220 B120
C0 M14% Y62% K0
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Asphalt Brown
#937272
R147 G114 B114
C36% M50% Y40% K24%
Mluvka
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Beautique
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Licra
The International League Against Racism and Anti-Semitism (LICRA) raises awareness about these causes through its social media and therefore requires content to promote its initiatives. Discover the content creation (videos, carousels), brochures, and logos.
- Client: International League Against Racism and Anti-Semitism (LICRA)
- Services: Project Management and Content Creation
- Deliverables: Logos, Communication materials, Posters, and Videos
- Project duration: Spread over 24 months
- Location: Paris
As a Marketing Project Manager, I was responsible for managing the organization’s brand image, marketing, and social media presence. In particular, I created content for Instagram, TikTok, and YouTube, which also involved covering conferences and panel discussions at various events. The objective was to design a communication strategy centered around influence: increasing social media followers and event attendance in order to promote awareness campaigns and facilitate external communication (User-Generated Content – UGC).
💡 Fun fact: A telephone helpline for victims had been set up. During various calls, several individuals shared that they had learned about their rights thanks to the informational flyers and brochures I had designed.
Various communication materials were designed, but I will focus on the primary medium: video.
Four formats were launched: street interviews (vox pops), mini informational sheets, FAQs, and explainer videos.
For each format, a logo was designed and a distinct visual identity was rolled out (while always remaining aligned with the association’s DNA). Audio tracks were also mixed and edited to further enhance each distinct universe.
- Charidy fundraising campaign: $389,002.80 raised in 2025 (equivalent to €240,000)
- 900 to 6,500 Instagram followers (+622%)
- 800 to 2,000 TikTok followers (+150%)
- 900 to 1,200 YouTube subscribers (+33%)
- Increased appearances in newspapers and broadcast media
Création de contenu vidéo
Vidéos institutionnelles pour promouvoir la marque employeur. Ces vidéos étaient une réponse à un appel d’offre pour sensibiliser au racisme et à l’antisémitisme. L’objectif était de concevoir du contenu informatif pour une audience (18 à 35 ans) pour les inciter à participer à la vie citoyenne.
Interview
Advertising
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Battle Red
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Catamaran
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Missagz
Missagz is a Twitch content creator. She engages a gaming community, and to perfect her brand identity, I produced an intro track for her channel. I also provided artistic consulting services.
- Client: Justine L. (Missagz – Freelance graphic designer and content creator)
- Services: Consulting and Sound Design
- Deliverables: Recommendations and advice regarding the channel’s art direction and social media marketing, Creation of an intro jingle
- Software used: Logic Pro X, Suno
- Total duration: 2 months
- Location: Paris
Justine L. prefers to maintain a low profile online. She does not want to put herself in the spotlight. However, her discretion was doing her a disservice, as she struggled to showcase her content and build her personal brand. Wavering between multiple themes, her initial moodboard lacked cohesion and clarity.
She reached out to me initially for guidance on the creative universe she could share with her followers. Passionate about esotericism and astrology (as evidenced by her virtual avatar), she appreciated my professional projects and the visual identity of my YouTube channel, which prompted her to contact me.
Once her channel was launched and her content schedule established, she reached out a second time, asking me to compose a unique and personalized intro track tailored to her specific universe.
Here is the translation, keeping the terminology appropriate for music production and design:
The soundtrack was produced in Logic Pro (Apple software) and then finalized using Suno (Artificial Intelligence).
Missagz wanted a catchy and engaging intro jingle to highlight her visual identity. I drew inspiration from the following musical genres: EDM/Dance, Cyber-Pop, and Trip Hop.
Impact significatif :
-> Passage de 50 à 1000 abonnés depuis mon intervention (chiffres de 2025)
-> Augmentation des dons de ses abonnés (pas de moyenne fournie par la cliente mais elle confirme une augmentation sur ce point)
-> Amélioration de sa visibilité notamment à l’international (chez un public anglophone) : davantage de participation à des collaborations rémunérées ($486,37 en moyenne)
👾 Chaîne Twitch : Missagz
Intro complète
La Grande Classe
La Grande Classe is an adult training center that also offers Montessori English workshops for children. My mission was to propose a redesign of their visual identity and website.
- Client: La Grande Classe (training center)
- Services: Visual Identity Creation, Website
- Redesign, Motion Design, Marketing, and Digital Consulting
- Deliverables: Logos, Brand Guidelines, Website, Marketing Audit (SEO),
- Illustrations, Window Graphics, Signage
- Software used: Adobe Suite, Procreate
- Location: Montreuil, France
These services were carried out under a permanent contract (CDI in France) in my role as a Web Marketing Project Manager and Graphic Designer.
The company was at a turning point in its growth and sought a fresh approach to its communication.
I developed numerous educational videos for teaching French to immigrant audiences, digital literacy tutorials, and various print communication materials intended for both learners and trainers.
My support was comprehensive, covering digital, print, and marketing.
Here is the translation, maintaining the professional and descriptive tone of your portfolio:
Developing a visual identity for the company was a significant challenge, as it required catering to two contrasting audiences: children on one hand, and adults on the other. I therefore developed a modular and adaptable identity to allow the various prospects to identify with the employer brand:
- Variations of the logo and associated patterns
- Color adaptations
- Modification of graphic effects and editorial tone depending on the medium and the topic addressed (training, children, communication, etc.)
Following my contributions, training enrollments (for the years 2020 to 2022) increased by 566%.
Management did not disclose exact figures but confirmed a clear increase over this period.
Logo creation
It is composed of three humanoid shapes formed by an arrow pointing towards a circle, symbolizing a goal. The humanoid appearance reflects the fact that the services are human-centric. Modern, powerful, and conveying essential values such as equity, learning accessibility, and inclusion, I gave this avatar a name: Boniméo.
Variations and Rollout
The management team, which oversees several sub-entities, requested specific logos for each of them. To deploy the visual identity consistently, I designed three additional logos: LGC Recherche et Développement, LGC Imo, and LGC Dom.
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Primary Red
#6265F0
R247 G19 B42
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Joyful Green
#93E260
R147 G226 B96
C48% M0 Y76% K0
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Bic Blue
#4740F9
R247 G19 B42
C0 M95% Y79% K0
Baloo Chetan 2
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Sen
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CléA certification animation (in french)
Internship presentation (in french)
Projets personnels
Passionate about art, cinema, and audiovisual production, I enjoy crafting unique creative universes. These identities are not simply meant to be admired; they meet specific professional needs:
- Increasing influence
- Driving sales
- Converting prospects into qualified leads
- Designing effective conversion funnels
- Deploying visual identities across various media and making the brand stand out in its industry
Content creation
My most significant personal project is probably my YouTube channel. Launched in 2022, it is where I put my skills in motion design, graphic design/art direction, project management, and digital marketing into practice. I cover spiritual and magical content and perform tarot card readings.
Brand
Brand
UX/UI interfaces | MesBagages
UX/UI interfaces | Parahouse
Illustrations
