The Creative Crucible

Tell Lüla which ingredient to add to the cauldron
to explore the project of your choice.

Envolvia

Visual Identity

Envolvia

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International Presence The brand operates in Paris - Lisbon - London - New York
Client Envolvia Consulting
Services

Brand guideline

Urban Lavender #6265F0 R98 G101 B240 C76% M65% Y0 K0
Electric Yellow #FFDC78 R255 G220 B120 C0 M14% Y62% K0
Life Green #4BD373 R141 G227 B111 C49% M0 Y71% K0
Asphalt Brown #937272 R147 G114 B114 C36% M50% Y40% K24%
Mluvka

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Beautique

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Licra

Content Creation

Licra

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$384,542 CAD (donations) Raised in 2024. Organized using AGILE methodology.
Client International League Against Racism and Anti-Semitism
Services
05 Mobile Content Creation
06 YouTube Content Creation
07 YouTube Content Creation 2

Brand guideline

Battle Red #E73137 R231 G49 B55 C0 M91% Y75% K0
Catamaran

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Missagz

Consulting & Sound Design

Missagz

✦
1,000 Twitch subscribers reached
Client Justine L. (Missagz)
Services
Missagz project preview
🎵

Soundtrack - Missagz

01 / 03 Intro Video

La Grande Classe

Visual Identity and Content Creation

La Grande Classe

✦
+566% Increase in enrollments
Client La Grande Classe
Services
Boniméo Avatar La Grande Classe Logo
La Grande Classe logo safe area

Logo Creation

It consists of 3 humanoid shapes made of an arrow pointing towards a circle, synonymous with a goal. A humanoid appearance because the services are aimed at humans.

Modern, powerful, and a conveyor of essential values such as equity, accessibility of learning, and inclusion, I gave this avatar a name: Boniméo.

Variations and Deployment

The management, in charge of several sub-entities, wanted specific logos for each of them. To deploy the visual identity consistently, I designed three other logos: LGC Research and Development, LGC Imo, and LGC Dom.

05 YouTube Content Creation 1
06 YouTube Content Creation 2

Brand guidelines

Primary Red #F7132A R247 G19 B42 C0 M95% Y79% K0
Joyful Green #93E260 R147 G226 B96 C48% M0 Y76% K0
Bic Blue #4740F9 R71 G64 B249 C71% M74% Y0% K0%
Baloo Chetan 2

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Sen

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Tutorize

EdTech & Social Learning

Tutorize

🏆
Jury's Favorite Awarded by the professional jury — Start'Up Week ESD Paris 2025
Client / Context ESD Paris — Start'Up Week 2025
Services
01 Presentation Video (concept)

Working Method & Team Ideation

Tutorize team ideation and research session
Tutorize design and prototyping workshop

Communication Campaign

Tutorize Advertising Poster 1 - Bus Shelter
"Proud of my shame"
Tutorize Advertising Poster 2 - Street Furniture
"This is no longer a problem"
Tutorize Advertising Poster 3 - Print Format
Digital Campaign #1
Tutorize Advertising Poster 4 - Print Format
Digital Campaign #2

Charte & Brand Guidelines

Official Tutorize SVG Logo - White Background
White Monochrome Tutorize SVG Logo
Tutorize Purple #5B42F3 R91 G66 B243 C73% M73% Y0% K0%
Abyssal Black #121214 R18 G18 B20 C75% M68% Y67% K90%