Envolvia is an international business consulting firm focused on corporate strategy and global development. The client wanted a visual universe that truly reflected his identity: combining the urban energy of the city with the strength and symbolism of natural elements such as wood, metal, fire, and water.

• Project Overview
• Client: Envolvia Consulting
• Services: Artistic Direction & Strategic Consulting
• Deliverables: Logo Design, Brand Guidelines, Business Card Design
• Project Duration: 2 months

• Mr. Martins, who is passionate about spirituality, first discovered my work through videos on my YouTube channel. Drawn to my creative direction and artistic approach, he decided to contact me to collaborate on his brand identity.

  Following an initial consultation and approved proposal, the project officially began.

   

  Location: Paris

Mr. Martins, who is passionate about spirituality, first discovered my work through videos on my YouTube channel. Drawn to my creative direction and artistic approach, he decided to contact me to collaborate on his brand identity.

Following an initial consultation and approved proposal, the project officially began.

An unusual aspect of this collaboration is that the client, who is also passionate about cartomancy, asked me to perform a tarot reading to help guide some of his professional decisions. I then combined those symbolic insights with consulting and digital strategy recommendations to support his positioning and brand development.

This hybrid approach between creativity, intuition, storytelling, and strategy became a defining element of the project itself.

One of the key aspects of my process is understanding the human behind the company before designing the brand itself. To achieve this, I created a detailed client questionnaire inviting him to describe his personality, ambitions, values, life goals, and the role his company plays in his personal vision.

This methodology was inspired by my academic background in health education and research methodology, allowing me to build a strong persona profile and identify the most relevant strategic direction for the brand.

The objective was to determine whether the client’s communication style was:

• direct and business-oriented,
• contemplative and visually driven,
• informational and text-heavy,
• or emotionally immersive.

Based on these insights, I developed a moodboard combining urban aesthetics, raw natural textures, and elemental symbolism.

Since the completion of the project, the client has continued developing the company alongside multiple collaborators and service providers. The business has expanded internationally and is now established in:

• Lisbon
• London
• New York City

The client is also regularly invited to conferences across Europe and is actively involved in digital and ecological initiatives.